Digital Marketing Strategy
Deciding which channels deserve budget, and which are costing you money out of habit.
Service 03
Digital Growth
We plan, run and measure your marketing so you can see which parts of it bring in customers.
Also covers
- Digital Marketing
- Social Media Management
Marketing and social media usually get sold separately, then judged by numbers that have nothing to do with revenue. Reach went up. Did anything else happen? We run your marketing as one plan, tied to the product. We work out who actually buys, create content and campaigns that reach them, then use analytics to follow a click through to an enquiry and a customer. It helps that we're the team that built the site: when the numbers say the landing page is the problem, we can go and fix the landing page.
01The work
What's included
Performance Marketing
Paid campaigns judged on what each qualified lead costs you.
Social Media Management
Consistent, on-brand presence with a content calendar that survives a busy month.
Content Strategy
Content built around the questions buyers actually ask before they commit.
Campaign Planning
Launches and seasonal pushes planned end to end, including what happens after the click.
Conversion Optimisation
Improving the journey you already have before spending more to fill it.
Analytics & Reporting
Tracking configured properly, so the numbers in the report mean what you think they mean.
Digital Brand Growth
Building recognition and trust over months and years, so people know your name before they need you.
02How it runs
The phases, in order
- 01
Baseline
Review your current channels, tracking and funnel, and agree what 'working' looks like in numbers.
- 02
Position
Sharpen the message and the offer. Most underperforming campaigns are a positioning problem wearing a media-buying costume.
- 03
Run
Run the campaigns, content and social posts on a steady schedule you can see.
- 04
Compound
Check the results against enquiries every month, cut what isn't paying for itself, and put more into what is.
03Common questions
Questions about this service
Paid channels give a readable signal within a few weeks. Organic search and content compound over months. Anyone promising you both immediately is selling the first and hoping you forget the second.
Qualified enquiries, cost per enquiry, and how many people make it through each step, with the detail for each channel underneath. Reach and follower counts are useful context, but they aren't the result.
Yes. We can handle the strategy, the content calendar, production and scheduling. It works much better when it's planned alongside the rest of your marketing instead of run as a separate feed.
Not necessarily, and we will tell you if you do. If the site converts acceptably, driving traffic to it is the faster win. If it does not, more traffic just makes the leak more expensive.
Related
The other two services
01
Digital Product Engineering
Websites, web apps, mobile apps and custom software, designed and built together as one product instead of a pile of separate deliverables.
02
AI & Intelligent Automation
AI where it changes the result, automation that removes real busywork, and data that reaches the person making the decision.
Ready to build what's next?
Pick the closest match and the form opens with it already selected. Four short steps, about a minute.
I'm looking for
Product Engineering
AI & Automation
Digital Growth
We reply to every enquiry, usually within one business day.